I’ve been a believer in books my entire life. Even when the Web came along and threatened to make them obsolete, I had a sneaking suspicion that would never happen. We love our books. And authors and infopreneurs should definitely consider print publishing — not just eBooks or digital editions. Print has a lot of upsides – even more than what’s listed here.
Why would anyone publish in print, when digital is so much easier?
Why would anyone want to create a printed book, when they can create eBooks a lot more easily – and cheaply?
Why would anyone want to get wrapped up in the process of designing and producing physical books that take time to deliver to customers, when they can deliver a digital information product immediately, with no additional production or shipping costs?
What’s the point of having a tree-killing artifact of yesteryear in your creative portfolio? Aren’t printed books so… 1990?
1. Comfort. Familiarity. Ease of use.
A lot of people still prefer printed books to eBooks. They like – no, they love – the feel of a physical book in their hands. It gives them a sense of well-being and solidity, to have something tangible they can carry with them and put on their bookshelf. They’re “old school”…
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